By ABD on
6/10/2009 9:17 AM
Promotional products have the longest shelf life, longer than any other advertising medium. These products are tangible goods that can be passed from person to person, spreading their message freely. The most bang for the buck. People tend to remember the product, the company advertised on it and the person who gave it to them for a longer period of time, then if presented with a different means of advertising. Here are four products that give some of the greatest impressions to a customer; calendars, notepads, watches and mugs. Calendars sit on a person's desk or in their home for 365 days a year, being looked at an average of twice a day. Notepads give buyers a minimum of 25-50 exposures, more if the sheet is passed along. Watches, on average a person looks at their watch twice an hour. A mug, usually having 3-5 people looking at it per day, can yield as many as 15-50 imp ...
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